In the B2B industry, it is imperative to build loyal and lasting relationships with the clients. This is because they are one of the biggest factors of a company’s success and retaining a client is five to 25 times cheaper than acquiring a new one.
Both B2B and B2C clients are important to a business but losing a B2B client might pose a greater impact on the financial stability of an organization. This is why retaining a loyal B2B client must be given utmost importance and attention.
Companies continuously aim to “change the game” and utilize methods they see fit to improve their B2B Rewards programs. Still, they sometimes miss two of the most crucial aspects of client retention. They are putting the needs of the clients first and providing solutions to address those needs. Solutions can mean services, products, or systems that would help the B2B clients realize the value of your company.
This 2019, get ahead of your competitors by securing customer loyalty through the following best rewarding practices for B2B clients:
1. Enhance customer experience by focusing on marketing personalization
Come up with effective marketing personalization strategies and communicate with your customers individually to better handle their concerns. This will not only determine the proper rewards for your customers but also gauge the most effective loyalty programs you can utilize.
2. Offer exclusive benefits to VIP customers
Treat every client as a VIP as they have different effects on the business in the event they decide to stop supporting the organization. To prevent this from happening to large B2B accounts, make sure to offer perks especially made for them. This is not only to show your appreciation but also to encourage them to continue supporting your business and not lose their VIP status.
3. Present more payment options to boost purchase volume and frequency
To entice your customers to keep on using your brand, offer flexible payment options that would give them convenience when paying. Such payment options include cash, check, extended credits, and mobile and digital payment.
4. Surprise them with rewards when they least expect it
This should not cost an arm and a leg for the companies. Simple tokens of gratitude would be enough to reach out to your loyal B2B clients. Some of the most effective rewards to give out include movie or concert tickets, restaurant vouchers, and gift certificates. These are effective rewards because they provide unforgettable experiences that the clients can share with other people.
In the Philippines, Sodexo gift certificates are one of the most preferred non-monetary rewards for businesses, customers, and employees. Sodexo GCs, particularly the Premium Pass, are flexible and accepted in thousands of Partner Merchants across the country. These merchants include leading supermarkets and convenience stores, department stores, gadgets and appliance stores, in-demand food chains and high-end restaurants, beauty and well-being clinics, and many more.
Gift certificates are the best gifts you can give to your B2B clients because everyone can easily use them. Your B2B clients can also use these for their own rewards programs such as employee incentives. GC Regalo offers various products to choose from so you can build a lasting business relationship with your B2B clients. Plus, GC Regalo has more payment options so you don’t have to worry about paying for your orders.
For businesses, GC Regalo has made ordering Sodexo gift certificates easier and more convenient. No need to brave the traffic in the metro because when you order online, your gift certificates can be delivered straight to your office or to your recipients’ addresses. Companies can even incorporate a message and select between P100 and P500 GC denominations.
Visit www.GCRegalo.com to know more about how you can order online and the other promo add-ins exclusively offered for online purchases.